Advertising Opportunities

Who We Are…
The FBI National Academy Associates, Inc. (FBI NAA) is a non-profit, international organization of nearly 17,000 senior law enforcement professionals dedicated to providing our communities, states, countries, and profession with the highest degree of law enforcement expertise, training, education and information. We are the strongest law enforcement leadership network in the world and are dedicated to strengthening the rule of law around the globe. Some of our members have given their lives in carrying out these responsibilities.

Membership in the Association is limited only to those law enforcement leaders who have completed the FBI’s prestigious National Academy Program. The Association is comprised of forty-four domestic chapters and four international chapters, the Association’s Executive Board, and the Executive Office. The Association’s Executive Office is located at the FBI Academy in Quantico, Virginia. The Association is a non-governmental organization incorporated in Virginia and is not a part of the FBI. The Association is funded primarily by membership dues but does receive support from select corporate sponsors and strategic corporate partners.

From its inception in 1935, the FBI National Academy has long been a vital element in the continuing improvement of law enforcement standards, knowledge, and cooperation throughout the world. The National Academy and the FBI National Academy Associates provide a wide range of leadership and specialized training, as well as an opportunity for professional law enforcement officials to share ideas, techniques, and experiences. President John F Kennedy realized the value in sharing this learning and networking experience with the international community. In 1964 the FBI National Academy began including international law enforcement executives as attendees.

In 2010, the National Academy Program will celebrate its 75 th anniversary. Upon reflection, the institution saw the development of quarterly classes consisting of 10 weeks of training for upper and mid-level law enforcement executives. The curriculum focuses on leadership and management training and consists of courses relating to Leadership and Management Science, Behavioral Science, Law, Communication, Intelligence Management and Current Issues. To date, over 42,000 students have graduated from the FBI National Academy. Of those graduates 7% of the students are international, or from U.S. territories.

The Association sponsors major training and development conferences each year, both domestically and internationally. In 2009 the Association’s national training conference, was in Louisville, Kentucky with over 1200 attendees. The Association’s 2010 annual training conference is in Boston.  In 2010 the Association and its four international chapters, in partnership with the host countries senior law enforcement leadership and the FBI, will host training\development conferences in Botswana (Africa\Middle East Chapter); Colombia (Latin American\Caribbean Chapter); Malaysia (Asia\Pacific Chapter) and Cyprus (European Chapter). Additionally, our forty-four domestic state chapters host outstanding annual training\development conferences and other training events throughout the year.

The Association is firmly guided by its historic values and faithfulness to its vision and mission.

Values

• Expertise, Courage and Integrity.
• Hold the highest standards of professionalism and ethics.
• Uphold and defend the constitution and laws of our respective communities.
• Pledge to protect the safety of the people and communities we serve, and the world at large.
• Provide the latest, and highest level of professional training
• Make available our expertise and experience to those who can benefit.

Vision
The FBI National Academy Associates is recognized globally among government leaders, law enforcement agencies and our communities, as the premier provider of law enforcement expertise, training, education and information. We are the chosen resource on law enforcement issues and the standard by which all other law enforcement agencies measure their performance. Our hallmarks are our leadership, teamwork and the courage of our members, and our ability to anticipate and effectively respond to global and community law enforcement needs, ensuring the safety of the citizens we serve.

Mission
The mission of the FBINAA is “to provide the membership of the Federal Bureau of Investigation National Academy Associates, Incorporated with continuing education, training, research, and professional development opportunities in law enforcement disciplines which will promote improved law enforcement cooperation, services, and standards of professional conduct in all levels of law enforcement; to provide leadership in law enforcement education, training, research, and cooperation which reflect the standards of excellence instilled in each graduate of the Federal Bureau of Investigation National Academy which will foster increased efficiency in law enforcement services throughout the world, and to provide professional resources to all levels of law enforcement in the areas of instruction, research, and management.”

Readership Demographics
Who are our members? FBINAA members can be found in all 50 states, 134 countries and US territories/possessions. Agency types include, but not limited to: State, County, Municipal, Sheriffs, Campus, Airport, and Federal.

FBINAA members serve in the following professional capacity:

Middle to Executive Level Management	83%
Chiefs and Sheriffs	17%

Important to Note: 100% of our members are sworn law enforcement, or have recently retired.

Circulation:
The FBI National Academy Associate is mailed to the nearly 17,000 plus membership bi-monthly. In addition, upon graduation from the FBI National Academy each student is introduced to the association, and given a copy of the magazine, bringing the total distribution to nearly 21,000 per issue.

Mechanical Requirements

Trim size: 8 3/8" W x 10 7/8" H. No illustrative matter within 1/4 inch of trim line.

Color definitions and requirements:One-color: one-piece film negatives, right reading, emulsion side down, 2 or 3 color ads: one negative per color with registration marks and proof, 4-color ads: four negatives with registration marks and matchprint proof

Screen values: 150 lines for all artwork

Tone values: Four-color film with undercolor removal; single color not to exceed 85%, total density not to exceed 280%.

Proofs:Color matchprint required for color ads.  Additional charges will be assessed for materials not meeting publisher’s requirements.

Advertising Rates

Four Color	1x	2x	3x	6x
full page	2925	2827	2737	2418
2/3 page	2114	2054	1985	1773
1/2 page	1823	1772	1724	1551
1/3 page	1571	1533	1493	1298
1/4 page	1359	1344	1295	1132
Two Color	1x	2x	3x	4x
full page	2478	2391	2309	2162
2/3 page	1789	1735	1674	1576
1/2 page	1504	1458	1415	1337
1/3 page	1270	1236	1201	1140
1/4 page	1010	997	955	910

Black & White	1x		2x	3x	4x
full page	2066		1982	1903	1758
2/3 page	1414		1361	1301	1206
1/2 page	1145		1052	1011	936
1/3 page	862		830	798	739
1/4 page	666		641	615	572
Cover & Position
Back Cover		2979
Inside Front Cover		2843
Inside Back Cover		2828
Special Position		10%

General Rate Policy

1. Advertising is subject to editorial approval.

2. Cancellations must be made in writing and may not be made after reservation closing date. No cancellation is accepted until confirmed in writing by publisher.

3. Changes in insertion order may not be made after reservation closing date.

4. Credit must be established by first-time advertisers with advance payment for initial insertion.

5. Mechanicals and artwork must be camera-ready. Charges assessed to advertiser for extra work by printer.

6. Multiple-insertion contracts require insertions within calendar year of initial placement and advanced scheduling. Rate breaks are credited toward next insertion.

7. New art must be received by material closing date. Publisher will use previous art if deadline is missed.

8. Contracted insertions will be short-rated if contract is not met.

9. Rates are subject to change without notice.

Digital Output Guidelines: Contact Ashley Sutton, Director of Marketing, 302.644.4744.

Enhancements: For pricing on gatefolds, inserts, polybagging, belly bands, varnish, UV-coating, foil stamping or other enhancements, contact Ashley Sutton, Director of Marketing, 302.644.4744.

Commissions and Discounts:Recognized agencies receive a 15% commission if account is paid within 30 days of invoice date. A 2% finance charge will be assessed every 30 days on past due accounts. FBINAA members receive a 5% discount on published rates.

Closing Dates: Closing dates for reserving advertising space are approximately eight weeks prior to publication date.

Advertising Contact: Ashley Sutton, Director of Marketing, FBINAA, Inc., PO Box 350, Lewes, DE 19958, phone: 302.644.4744, fax: 302.644.7764, email: asutton@fbinaa.org

Time-table

Issue	Reservation	Materials	Mail Date
Jan/Feb	11/1	12/1	1/1-15
Mar/Apr	1/1	2/1	3/1-15
May/Jun	3/1	4/1	5/1-15
Jul/Aug	5/1	6/1	7/1-15
Sep/Oct	7/1	8/1	9/1-15
Nov/Dec	9/1	10/1	11/1-15